Avon Youth Sports
This case study highlights how In just 90 days, Beyond the Focus Indy helped Avon Youth Sports break social media records with five dynamic videos covering cheer, football, baseball, and softball—earning thousands of views and community engagement across Instagram and Facebook.
Case Study: Expanding Avon Youth Sports’ Digital Presence
The Challenge
Avon Youth Sports wanted to amplify its presence on social media and showcase the excitement and impact of its youth sports programs. While AYS already had an engaged local community, their social media content lacked consistent, high-quality video coverage to highlight the energy and growth of their programs.
AYS partnered with Beyond the Focus Indy on a three-month retainer to capture and produce engaging sports content across multiple youth leagues, increasing visibility for parents, players, and potential new athletes.
The Solution
To maximize impact, Beyond the Focus Indy produced five high-quality sports videos, each spotlighting different programs and events. These videos were strategically distributed across Instagram and Facebook to engage the community and drive interactions.
THE CONTENT PLAN INCLUDED:
Jr. Orioles Cheerleaders Cheer Clinic – Highlighting the passion of AYS cheerleaders
Future Football Stars Tackle Combine – Showcasing young athletes in a competitive football skills combine
Football Night 5th & 6th Grade Scrimmage – Capturing the intensity and excitement of youth tackle football
Avon’s Little League Baseball in Action – Bringing attention to AYS’s thriving baseball program
Flag Football & Girls Softball Take the Field – Featuring the growing interest in flag football and girls’ softball
By tailoring each video to the youth sports experience, we ensured that every clip resonated with the community while optimizing for social engagement.
The Results
Each video garnered strong engagement, exceeding previous benchmarks for AYS’s social media content.
INSTAGRAM PERFORMANCE:
Jr. Orioles Cheerleaders Cheer Clinic: 2,500+ views, 38 likes, 19 shares (Most-viewed video on their Instagram profile!)
Future Football Stars Tackle Combine: 600+ views, 3 shares
Football Night 5th & 6th Grade Scrimmage: 1,000+ views, 41 likes, 3 shares
Avon’s Little League Baseball in Action: 560+ views, 23 likes, 4 shares
Flag Football & Girls Softball Take the Field: 315+ views, 5 likes
FACEBOOK PERFORMANCE:
Jr. Orioles Cheerleaders Cheer Clinic: 1,100+ views, 10 likes, 3 shares
Future Football Stars Tackle Combine: 3,100+ views, 29 likes, 10 shares (Most- viewed video on Facebook for AYS in 2024!)
Football Night 5th & 6th Grade Tackle Scrimmage: 1,100+ views, 26 likes, 2 shares
Avon’s Little League Baseball in Action: 692+ views, 16 likes
Flag Football & Girls Softball Take the Field: 1,400+ views, 17 likes, 3 shares
MEANINGFUL IMPACT
Record-Breaking Engagement: AYS’s most-watched Instagram and Facebook videos for 2024 were produced during this campaign.
Increased Community Visibility: The campaign strengthened local engagement and excitement around AYS programs.
Long-Term Value: These videos continue to serve as promotional assets to recruit athletes, engage parents, and build program awareness.
CONCLUSION
Through strategic video storytelling, Beyond the Focus Indy helped AYS achieve its highest video engagement to date while reinforcing the importance of youth sports in the Avon community. This collaboration set a new standard for digital marketing in local youth athletics.
