Cliff's Construction
This case study highlights how Cliff’s Construction re-established its brand identity through high-quality video content, social media management, and consistent community engagement. Over 12 months, the campaign achieved a 115% increase in Facebook page visitors, a 488% increase in Instagram reach, and a 300% growth in YouTube subscribers. These efforts generated hundreds of additional leads and further solidified their reputation as a trusted leader in residential construction.
Case Study
Cliff's Construction - Brand Awareness and Social Media Overhaul
Challenge:
Cliff’s Construction needed to reinvigorate its brand awareness and establish a strong, cohesive digital presence. Despite delivering excellent craftsmanship, they struggled with consistent engagement on social media platforms and were missing opportunities to showcase their unique expertise and customer-centric approach.
Solution:
Beyond the Focus Indy developed a comprehensive strategy to re-establish Cliff's Construction as an industry leader by managing their digital presence and creating impactful, high-quality content.
Key Initiatives:
1. Content Creation:
- Produced engaging videos, including on-site walkthroughs, project transformations, and remodeling highlights.
- Created in-office educational videos and visual FAQs to answer customer questions.
- Captured behind-the-scenes content showcasing Cliff's Construction's culture, customer feedback, and partnerships.
2. Social Media Management:
- Curated, scheduled, and managed posts across Facebook, Instagram, and YouTube
to ensure consistent and timely engagement.
- Designed posts to align with the brand's tone and audience expectations
3. Metrics and Impact:
A. Facebook Statistics (Since 11/23/23):
- Views: 6,200+- Reach: 10,000 people (+27% over the previous year)
- Page Followers: 33% increase (80 new followers)
- Page Visitors: 3,500+ (+115% over the previous year)
B. Instagram Statistics (Since 11/23/23):
- Views: 10,500+- Reach: 5,200 people (+488% over the previous year)
- Page Followers: 53 new followers
- Page Visitors: 658+ (+200% over the previous year)
C. YouTube Statistics (2023 vs 2024):
- Shorts Views: 8,600 view vs 31,500 views
- Video Views: 2,300 views vs 6,500 views
- Subscribers: +27 increase vs +108 increase (+300% increase)
- Watch Time: 93.3 hours vs 300 hours (+221% increase)
Results:
- Enhanced brand visibility across all platforms, contributing to hundreds of additional sales leads.
- Improved Google rankings for industry specialties, making Cliff's Construction a trusted name in the area.
- Positive Google reviews, consistently highlighting the exceptional customer experience and high-quality services.
- Successful closed projects directly linked to the increased awareness and engagement.
Conclusion:
By strategically leveraging content and social media, Beyond the Focus Indy positioned Cliff's Construction as a trusted leader in their market. The results speak for themselves, with a massive uptick in engagement, leads, and conversions-all while maintaining the company's commitment to exceptional service.
